Bridget Jones's Baby is distributed by Universal Picture. Universal is a big company and the movie took advantage of this through the distribution strategy. What they are doing is releasing the movie on the same day both in America and UK. This is risky as it increases the risk of piracy. We assume this movie wont follow the Gant rule because the movie is set in the UK and the characters are also British.
The movie is targeting an older audience as the can relate with having a baby. Unlike the other ones this one doesn't have the same male appeal as the title has baby in it and Renee Zellweger is older, the movie also doesn't have the same male comedy. The jokes used and the fact that there is swearing also anchors the target audience at an older age.
In the trailer you see Ed Sharon which is a marketing point to attract the younger teen audience, as that's his target audience.
There is also intersexuality of the original movie when she is sitting alone in her room with the same clothes and the same song is playing.
There is also intersexuality of the original movie when she is sitting alone in her room with the same clothes and the same song is playing.
again, theme is Audience analysis
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